Africa’s Elite Football

This book explores various aspects of intranational elite football in Africa, drawing on the expertise of notable scholars from across the world. Africa’s Elite Football focuses on an area largely ignored by current scholarship on African football, where interest has focused on international migration. In exploring the intranational, the book

To many young people, the term sport has an exhilarating ring; to many older persons, it signifies recreation and leisure. From colonial times, it has been viewed as a means of social control. Increasingly, it is being touted by governments and donor agencies as a self-evident tool of Africas development.

Firmly situating South African teams, players, and associations in the international framework in which they have to compete, South Africa and the Global Game: Football, Apartheid, and Beyond presents an interdisciplinary analysis of how and why South Africa underwent a remarkable transformation from a pariah in world sport to the

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring

In recent decades Africa has emerged as a sporting giant. The African sporting phenomenon has been addressed in the popular press and it has also attracted scholarly interest; however, this interest is almost entirely focussed on men. Yet women’s participation in recreational and elite sport is worthy of exploration and