Skip to content
Menu
Book Archive Download
  • Home
  • Privacy Policy
  • Contact
  • DMCA
  • Terms of Use
Book Archive Download

B2B Marketing

Release on 2021-05-032021-05-03 by Uwe G. Seebacher
B2B Marketing

Author: Uwe G. Seebacher

Publisher: Springer Nature

ISBN: 9783030542924

Category: Business & Economics

Page: 754

View: 828

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Business & Economics
B2B Marketing
Language: en
Pages: 754

B2B Marketing

Authors: Uwe G. Seebacher
Categories: Business & Economics
Type: BOOK - Published: 2021-05-03 - Publisher: Springer Nature

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of
B2B Marketing
Language: en
Pages: 378

B2B Marketing

Authors: K.Venkataraman
Categories: Education
Type: BOOK - Published: 2017-12-22 - Publisher: Notion Press

In the present days of International Trade (year 2014), India’s Trade deficit or the current account deficit runs to nearly $40 Billion. This represents more than 2% of the national GDP. In view of this large deficit, the country faces unprecedented inflation. India’s major exports include Information Technology, pharmaceuticals, as
Innovative B2B Marketing
Language: en
Pages:

Innovative B2B Marketing

Authors: Simon Hall
Categories: Business & Economics
Type: BOOK - Published: 2022-08-03 - Publisher: Kogan Page Publishers

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing.
B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)
Language: en
Pages: 29

B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)

Authors: Hauke Barschel
Categories: Business & Economics
Type: BOOK - Published: 2007-09-27 - Publisher: GRIN Verlag

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and
Metso Paper - B2B Marketing Plan for StreamLine Onsider Wrapping Machine
Language: en
Pages: 43

Metso Paper - B2B Marketing Plan for StreamLine Onsider Wrapping Machine

Authors: Robert Borchel, Noora Aivio, Maria Arteche, Elizabeth Skewes, Buci Chan, Markus Schiller
Categories: Business & Economics
Type: BOOK - Published: 2005-06-06 - Publisher: GRIN Verlag

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: good, HAN University of Applied Sciences (Arnhem Business School), course: B2B Marketing, 12 entries in the bibliography, language: English, abstract: The following marketing plan gives a review about the

Popular Posts

  • American Manufacturing in a Global Market
  • Christian Ethics V2
  • The National Pastime, Volume 21
  • Thoughts and Adventures
  • The Smartest Kid in the Universe
  • The Silent Shooter
  • BLDC Machines
  • Extra-Canonical Sayings of Jesus
  • Fragmented Recollection
  • Smoke and Ashes
  • The House with the Red Door
  • The Economics of Food Security
  • Luigi’s Jazz Warm Up
  • The Stronger Women Get, the More Men Love Football
  • Beginning iPhone and iPad Web Apps
  • Practical Fly Fishing
  • Advice from Behind the Hairdressers Chair
  • The Bulletproof Diet
  • The Oxford Illustrated History of Theatre
  • Course Design Formula

Best Books

  • Diagnostic Methods in Time Series
  • Netflix and the Re-invention of Television
  • Finding Your Way After Your Parent Dies
  • Profils des mondialisations du droit - 1ère édition: Méthodes du droit
  • Alchemist
  • Play the Forest School Way
  • Barren in the Promised Land
  • What's Your Number?
  • 300+ Mosaic Tips Techniques Templates and Trade Secrets
  • Queen of Hearts (The Royal Spyness Series Book 8)
  • The Ultimate Simple Keto Cookbook
  • The Start of Me and You
  • Se me hace bola: Cuando no comen como queremos que coman
  • The Syrian Virgin
  • Shadow of Time
  • From Text to Epitext
  • The Old Farmer's Almanac for Kids, Volume 3
  • The Generic Qualitative Approach to a Dissertation in the Social Sciences
  • Hell to Pay: The Unfolding Story of Hillary Rodham Clinton
  • Divine Comedy Illustrated by Mimmo Paladino
  • Mathematical Topics in Population Biology, Morphogenesis and Neurosciences
  • Deep Scar, Volume 4
  • Against the Ropes
  • Tools for Developing Leaders
  • Amplified Bible
  • Enzyme Handbook 13
  • Plato The Teacher
  • Live Not by Lies
  • The Temple in Text and Tradition
  • New Media: A Critical Introduction
©2023 Book Archive Download | Powered by WordPress & Superb Themes