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Brand Storytelling

Release on 2020-03-032020-03-03 by Miri Rodriguez
Brand Storytelling

Author: Miri Rodriguez

Publisher: Kogan Page Publishers

ISBN: 9780749490539

Category: Business & Economics

Page: 232

View: 499

WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.
Business & Economics
Brand Storytelling
Language: en
Pages: 232

Brand Storytelling

Authors: Miri Rodriguez
Categories: Business & Economics
Type: BOOK - Published: 2020-03-03 - Publisher: Kogan Page Publishers

WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand
Brand Storytelling in the Digital Age
Language: en
Pages: 100

Brand Storytelling in the Digital Age

Authors: S M A Moin
Categories: Business & Economics
Type: BOOK - Published: 2020-10-26 - Publisher: Springer Nature

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of
Personal Branding, Storytelling and Beyond
Language: en
Pages: 222

Personal Branding, Storytelling and Beyond

Authors: Dr. Amit Nagpal and Dr. Prakash Hindustani
Categories: Self-Help
Type: BOOK - Published: 2016 - Publisher: StoryMirror Infotech Pvt Ltd

When it is the work of two great minds, the story only comes out to be fantabulous! The new book - ""Personal Branding, Story Telling and Beyond"" authored by eminent authors and successful professionals Dr. Amit Nagpal and Dr. Prakash Hindustani surely conveys the powerful message - 'Branding is only
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
Pages: 599

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Authors: Y?lmaz, Recep, Erdem, M. Nur, Resulo?lu, Filiz
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of
Storytelling
Language: en
Pages: 40

Storytelling

Authors: IntroBooks
Categories: Social Science
Type: BOOK - Published: 2019-01-16 - Publisher: Can Akdeniz

We love being in constant communication with each other. We love to share our experiences be it about what we had for lunch or about the latest game out in the market. Humans share things happening in their lives and this is called as storytelling. The narration of life instances

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