Economics for Business and Management

"The 2nd edition of Economics for Business and Management focuses on real-life business situations in both functional and strategic areas of business and management. It applies key concepts in economics and business to a wide variety of situations helping you to answer questions such as: Why is offshoring now a

This book provides a concise, comprehensive and yet accessible introduction to economics to accompany business module courses. It is designed as a self-contained unit and no previous background in economics is assumed.

Fundamentals of Economics for Business is an innovative text designed specifically for students in business education programs. It provides a comprehensive yet accessible introduction to the key economic issues relevant to present or future business decision-makers. Reflecting the requirements of globalization, the content is international in scope and is applicable

"Economics for Business is suitable for undergraduate students studying business economics as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics."--BOOK JACKET.

Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies – from tech companies to football clubs – to demonstrate the