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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

Release on 2011-10-312011-10-31 by Cruz-Cunha, Maria Manuela
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

Author: Cruz-Cunha, Maria Manuela

Publisher: IGI Global

ISBN: 9781613501696

Category: Business & Economics

Page: 956

View: 324

Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.
Business & Economics
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Language: en
Pages: 956

Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

Authors: Cruz-Cunha, Maria Manuela
Categories: Business & Economics
Type: BOOK - Published: 2011-10-31 - Publisher: IGI Global

Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates
Handbook of Research on Integrating Social Media into Strategic Marketing
Language: en
Pages: 440

Handbook of Research on Integrating Social Media into Strategic Marketing

Authors: Hajli, Nick
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of
Handbook of Research on Business Social Networking
Language: en
Pages: 566

Handbook of Research on Business Social Networking

Authors: Maria Manuela Cruz-Cunha
Categories: Science
Type: BOOK - Published: 2011-10-14 - Publisher:

Books about Handbook of Research on Business Social Networking
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Language: en
Pages: 509

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Authors: Ta?k?ran, Nurdan Öncel
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the
Dictionary of Information Science and Technology
Language: en
Pages: 1010

Dictionary of Information Science and Technology

Authors: Mehdi Khosrowpour
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-12-31 - Publisher: IGI Global

"The 2nd edition of the Dictionary of Information Science and Technology is an updated compilation of the latest terms and definitions, along with reference citations, as they pertain to all aspects of the information and technology field"--Provided by publisher.

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