This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader’s analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however. Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology.
Authors: Tony Thwaites, Lloyd Davis, Warwick Mules
Categories: Social Science
Type: BOOK - Published: 2002-03-07 - Publisher: Palgrave
This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined
Authors: Tony Thwaites, Lloyd Davis, Warwick Mules
Categories: Social Science
Type: BOOK - Published: 2018-08-18 - Publisher: Bloomsbury Publishing
This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined
Type: BOOK - Published: 2002 - Publisher: Nova Publishers
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the
Authors: Professor of Ophthalmology and Pharmacology and Chairman of the Department of Ophthalmology Robert C Allen, M D, Robert Clyde Allen, Annette Hill
Categories: Performing Arts
Type: BOOK - Published: 2004 - Publisher: Psychology Press
The Television Studies Reader brings together key writings in the expanding field of television studies, providing an overview of the discipline and addressing issues of industry, genre, audiences, production and ownership, and representation. The Reader charts the ways in which television and television studies are being redefined by new and
Type: BOOK - Published: 2014-01-21 - Publisher: Routledge
A rapidly changing world - in part driven by huge transformations in technology and mobility - means we all encounter shifting cultures, and new cultural and social interactions daily. Powerful forces such as consumption and globalization exert an enormous influence on all walks and levels of life across both space