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Introducing Cultural and Media Studies

Release on 2002-03-072002-03-07 by Tony Thwaites
Introducing Cultural and Media Studies

Author: Tony Thwaites

Publisher: Palgrave

ISBN: 0333972473

Category: Social Science

Page: 240

View: 573

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader’s analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however. Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology.
Social Science
Introducing Cultural and Media Studies
Language: en
Pages: 240

Introducing Cultural and Media Studies

Authors: Tony Thwaites, Lloyd Davis, Warwick Mules
Categories: Social Science
Type: BOOK - Published: 2002-03-07 - Publisher: Palgrave

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined
Introducing Cultural and Media Studies
Language: en
Pages: 240

Introducing Cultural and Media Studies

Authors: Tony Thwaites, Lloyd Davis, Warwick Mules
Categories: Social Science
Type: BOOK - Published: 2018-08-18 - Publisher: Bloomsbury Publishing

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined
Mass Media
Language: en
Pages: 292

Mass Media

Authors: James B. Martin
Categories: Reference
Type: BOOK - Published: 2002 - Publisher: Nova Publishers

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the
The Television Studies Reader
Language: en
Pages: 662

The Television Studies Reader

Authors: Professor of Ophthalmology and Pharmacology and Chairman of the Department of Ophthalmology Robert C Allen, M D, Robert Clyde Allen, Annette Hill
Categories: Performing Arts
Type: BOOK - Published: 2004 - Publisher: Psychology Press

The Television Studies Reader brings together key writings in the expanding field of television studies, providing an overview of the discipline and addressing issues of industry, genre, audiences, production and ownership, and representation. The Reader charts the ways in which television and television studies are being redefined by new and
Introducing Cultural Studies
Language: en
Pages: 364

Introducing Cultural Studies

Authors: Elaine Baldwin, Scott McCracken
Categories: SOCIAL SCIENCE
Type: BOOK - Published: 2014-01-21 - Publisher: Routledge

A rapidly changing world - in part driven by huge transformations in technology and mobility - means we all encounter shifting cultures, and new cultural and social interactions daily. Powerful forces such as consumption and globalization exert an enormous influence on all walks and levels of life across both space

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