Life on Daytime Television

Books about Life on Daytime Television

Books about Life on Daytime Television

This book is the first scholarly exploration of the daytime serial television drama. The primary focus is on the social world as reflected in soap operas. Among the major areas examined within the society of daytime drama are the people, their problems, environment, and interactions.

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists •

As television emerged as a major cultural and economic force, many imagined that the medium would enhance civic education for topics like science. And, indeed, television soon offered a breathtaking banquet of scientific images and ideas—both factual and fictional. Mr. Wizard performed experiments with milk bottles. Viewers watched live coverage