Popular Media and Animals

How do mainstream film, television, advertising, videogames and newspapers engage with topics such as vivisection, hunting, animal performance, farming, meat eating and animal control? This book explores social, economic, ethical and cultural aspects of relationships between popular media forms and key animal issues.

This book addresses the increasingly important subject of ecomedia by critically examining the interconnections between environment, ecology, media forms, and popular culture in the Southeast Asian region, exploring methods such as textual analysis, thematic analysis, content analysis, participatory ethnography, auto ethnography, and semi-structured interviewing. It is divided into four sections:

An engaging and at times sobering look at the coexistence of humans and animals in the 21st century and how their sometimes disparate needs affect environments, politics, economies, and culture worldwide. • Includes excerpts from 20 primary source documents related to animals • Offers a comprehensive look at a variety

This book aims to put the speciesism debate and the treatment of non-human animals on the agenda of critical media studies and to put media studies on the agenda of animal ethics researchers. Contributors examine the convergence of media and animal ethics from theoretical, philosophical, discursive, social constructionist, and political

Received opinion has it that humans are morally superior to non-human animals; human interests matter more than the like interests of animals and the value of human lives is alleged to be greater than the value of nonhuman animal lives. Since this belief causes mayhem and murder, its de-mythologizing requires