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Brand New

Release on 20142014 by Wally Olins
Brand New

Author: Wally Olins

Publisher:

ISBN: 050029139X

Category: Business & Economics

Page: 200

View: 101

Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.
Business & Economics
Brand New
Language: en
Pages: 200

Brand New

Authors: Wally Olins
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher:

Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new
Wally Olins. Brand New.
Language: en
Pages: 200

Wally Olins. Brand New.

Authors: Wally Olins
Categories: Design
Type: BOOK - Published: 2014-04-07 - Publisher: Thames & Hudson

What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on being different? With the rise of new markets in India, China, Brazil and elsewhere, will new global brands
Wally Olins. Brand New
Language: en
Pages: 130

Wally Olins. Brand New

Authors: Wally Olins
Categories: Design
Type: BOOK - Published: 2014 - Publisher:

Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by 'The Financial Times' as 'the world's leading practitioner of branding and identity'. No one interested in branding, marketing, business or contemporary culture will want to be without it.
Brand Management In A Week
Language: en
Pages: 128

Brand Management In A Week

Authors: Paul Hitchens, Julia Hitchens
Categories: Business & Economics
Type: BOOK - Published: 2014-04-27 - Publisher: Hachette UK

Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates
Branding: A Very Short Introduction
Language: en
Pages: 144

Branding: A Very Short Introduction

Authors: Robert Jones
Categories: Business & Economics
Type: BOOK - Published: 2017-06-15 - Publisher: Oxford University Press

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple

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